A Wide Variety of Salty Snacks, Hearty Comfort Foods and Delicious Desserts

Ideal Protein is designed to have a beginning, a middle and an end. Therefore, you will not eat Ideal Protein products for the rest of your life (unless you want to because they do taste great and are a smarter alternative to junk food). Ideal Protein products contain an average of 15+ grams of high quality protein, feature a wide variety of flavors and textures and are low in carbs (sugars) and fats. Additionally, many Ideal Protein dieters find they spend less on these products than what a typical person spends on groceries. Why...because they’re eliminating expensive junk food from their shopping list (as well as reducing the cravings and spontaneous purchasing that junk food creates).

Not all weight loss plans are created equal. Discover the Ideal Protein difference.